Brokers need to think of social media as extensions of their own images, as potential clients are much more likely to find and research you online than meet you face to face.
Local social – the process of directing your social media efforts at your local community to ensure that it’s cost effective, targeted and builds trust and credibility for you and your business – is perfect for brokers, even though not all clients will be within a few kilometres of your office.
“The power of local social is that it doesn’t work the same as traditional marketing. Traditional marketing is about whoever spends the most money wins,” explains Steve Hubbard, Social Media Marketing Director of qubeSocial, whose specialty is local social.
Read more: “Using social channels to generate leads“ Interview article for the the Mortgage and Finance Association of Australia (MFAA) e-news, published on 7 July 2016: https://www.mfaa.com.au/news/pages/using-social-channels-to-generate-leads.aspx/
